According to the studies carried out by the international brand valuation organization Brand Finance, the value of the 100 most valuable brands decreased by 25 percent to 16 billion dollars. According to the research, THY took the first place with a brand value of 1 billion 604 million dollars. THY was followed by Arçelik and Ford Otosan. Brand Finance, the international brand valuation organization, has completed its "Turkey's Most Valuable Brands-Turkey 100" research for the year 2022.
According to the research, Turkish Airlines (THY), with a brand value of 1 billion 604 million dollars, became "Turkey's most valuable brand" this year as well. THY was in the first place in 2019, 2020 and 2021. Arçelik followed THY with 1 billion 452 million dollars.
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