E-commerce is a phenomenon that has settled into our lives in the recent past with the developments in internet technology. In addition to physical shopping, consumers also shop online. Especially with the inclusion of the internet into daily life practices, many brands have taken initiatives to reach their consumers through digital platforms. One of these initiatives was the transfer of shopping practices to the virtual environment.
According to the Turkish Statistical Institute's Household Information Technologies Usage Survey, e-commerce customers will have a rate of 46 percent in 2022; This rate will increase to 49.5 percent in 2023. The research revealed that e-commerce customers increased by 2 million. According to the research conducted on 58 million people using the internet between the ages of 17-74, the number of people purchasing products or services online is 26.4 million in 2022; By 2023, it was observed that this number reached 28.4 million. In addition, 14 million 880 thousand e-commerce customers were determined to be male and 13 million 520 thousand were female internet users.
In the research, it was observed that the shopping habits of internet users over the age of 55 are also shifting towards the digital medium. It was concluded that digitalization was observed in the shopping habits of retired individuals over the age of 55, especially after the pandemic. It is seen that the use of the convenience of shopping, which can be done at any time of the day, at any place within a few seconds, even by observing different price alternatives, is increasing day by day among young, adult, and retired individuals.
Resources:
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https://www.marketingturkiye.com.tr/haberler/e-ticaret-2-milyon-musteri/
