Objectives of the Program

Elevating the Public Relations and Publicity Program to international standards, it is aimed to achieve recognition and quality among educational institutions providing education at the associate degree level. Another goal of our program is to educate individuals who are knowledgeable, cultured, professional, have a command of their profession, have social values, and will be brought to the market as professionals. With the globalizing world, competition in the business world has made marketing, promotion and communication studies a necessity. However, looking at the past; it is seen that the definitions and boundaries of fields such as public relations, publicity, advertising, marketing communication, which appear as new disciplines, are often confused with each other and not fully understood. As the Public Relations and Publicity Program, it is one of our goals to raise professionally conscious individuals in order to prevent this confusion and disagreement in the sector, and to ensure that these individuals take their place in business life as successful professionals in their field, in the leading reputable organizations of our country and the world.