The fair serves as a main platform for local and foreign participants to reach the target audience consisting of buyers, decision makers and opinion leaders. Attracting buyers from the Middle East, Central Asia and North Africa as well as Turkey, the fair also plays a major role in establishing new business partnerships. In addition to hosting participants and visitors from many countries for four days, the fair also hosted the Turkey section of the ZeroBuild Zero Energy Buildings Forum organized on the subject of "Zero Energy Buildings".
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