03 February 2023 Friday
Pandemic Process Transforms Public Relations
Public relations, which is one of the sectors most affected by the crisis periods, is undergoing a change with the use of communication tools and the way of working with the coronavirus pandemic.
In this period, when new communication technologies such as artificial intelligence, digital communication, big data and social media started to be used more intensively, home office and freelance work became widespread. In this period when online reputation management, digital marketing, digital PR services came to the fore compared to traditional marketing and public relations services, traditional communication tools began to be replaced by digital media tools.
