İstanbul Gelisim Vocational School - myo@gelisim.edu.tr

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 New Trend in Social Media: BeReal




Today, there is a situation that is frequently observed, especially in images shared on social media: Perfection. Individuals can use various programs or media tools with an approach based on perfection in the images they share. Now, with questions such as whether this is real, filtered or edited, the perfection of the visuals has become questionable. Especially in social media applications such as Instagram, which are based on visual content sharing, there are many images that have been perfected and shared in an amateur or professional way.

BeReal is a social media application that emerged as a reaction to this environment. It is based on the fact that its users share instant, unfiltered, effect-free photos. BeReal, which emerged in 2020, is seen as one of the most popular applications of recent times. In BeReal, which emerged with the claim that natural content, unlike the artificial content of other social media applications, users can view only the real states of each other.

In the application, a notification is sent to the phone by the application at a different time every day. After receiving this notification, the photo must be taken within two minutes. In the application, shooting is done with dual cameras: When the shutter button is pressed to take a photo, the photo is taken first from the rear camera and then from the front camera. With whom the captured photos will be shared is determined by the users themselves; users share their photos with their friends or in the explore section of the application. However, no effects or filters can be added to the photos. There is no concept of "follower" in the application, which acts with the motto that individuals appear as they are.