Zeynep Özcan, Lecturer in the Public Relations and Publicity Program, presented her statement titled "Analysis of Luxury Element Presentations in Social Media Influencers as Opinion Leaders: The Example of Instagram", which took place on 9-10 June 2022. In the statement, she analyzed the luxury content presentations in the shares of social media influencers as opinion leaders who have the power to influence their followers. She explained that in the related analysis, luxury contents are mainly presented in categories such as fashion, travel and place.
