In a study conducted by DORinsight, attitudes towards artificial intelligence were evaluated. According to the data obtained, it is predicted that artificial intelligence can change business life and accelerate the business processes of individuals. However, it is revealed from research data that artificial intelligence cannot prevent human creativity.
Artificial intelligence offers and continues to offer various practices that make human life easier. It is possible to benefit from artificial intelligence in many areas from daily life practices to professional business life. According to research by DORinsight, artificial intelligence will change, transform, and help human life; however, it is said that it cannot replace human creativity.
In the research, when the participants were asked whether artificial intelligence and robots pose a threat to humanity; 39 percent of the participants answered "No" and 61 percent answered "Yes". This rate shows that individuals perceive artificial intelligence as a threat. It was also observed that 83 percent of the participants increased their concerns about privacy and security with artificial intelligence. In addition, 88 percent of the participants predict that artificial intelligence will increase the unemployment rate and 70 percent predict that artificial intelligence will create social inequality. These rates lead to the conclusion that negative attitudes towards artificial intelligence are dominant in general.
When asked what the impact of artificial intelligence will be on the media and advertising industry; 68 percent of the participants think that there will be a positive effect, and 32 percent think that there will be a negative effect. The reason for the majority of positive opinions is that artificial intelligence will accelerate business processes. However, there is a negative approach to the fact that more creative work will emerge in business processes. In addition, the possibility of an increase in unemployment rates in the sector is a factor of concern, especially for participants aged 25-34.
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