Artificial intelligence is becoming more and more involved in human life, both in professional life and in daily life practices. Artificial intelligence technology, which facilitates human life, is expected to create various changes and transformations in the field of advertising, as in many professional fields. It would be appropriate to look at these changes through the job descriptions of advertisers who reveal creativity, which is one of the basic elements of advertising.
So, which job description is expected to reveal artificial intelligence technology in the advertising industry?
-
Artificial Intelligence Advertising Strategy Expertise: They will ensure the participation of artificial intelligence in advertising activities and work to increase the efficiency of advertising campaigns and the participation of target audiences in these campaigns. They will determine how artificial intelligence should be used to optimize the targeting, personalization, and measurement of ads.
-
Advertising-Oriented Data Scientist: They will manage the data produced on advertising platforms and the antecedent data required for the production of this data. They will enable the emergence of accurate insights and effective advertising strategies based on the data in question.
-
Artificial Intelligence Advertising Ethics Management: With the introduction of artificial intelligence in the advertising sector, issues such as confidentiality, transparency, and ethics within the scope of this new development will come to the fore. Artificial Intelligence Advertising Ethics Managers will take part in the management and maintenance of ethical issues related to the use of artificial intelligence in advertising.
-
Advertising Personalization Expertise: Rather than mass media transmissions, personalization came to the fore with internet technologies. In this specialization, artificial intelligence will be used to create personalized advertising campaigns with user-specific and one-to-one relationships. In advertisements, consumer orientation and thus consumer satisfaction will be tried to be achieved.
-
Artificial Intelligence Interactive Advertising Design: Ads continue to become more common in digital environments through various interfaces and platforms. In this process, the need for designers who can create user-friendly advertising experiences will increase. Designers, who will regulate consumers' interactions with advertisements by utilizing artificial intelligence, will increase advertisement participation and effectiveness.
-
Customer Experience Analyst in Advertising: They will work to combine data analytics, customer psychology, and artificial intelligence insights to create a successful customer journey in advertising channels.
-
Digital Advertising Transformation Consultancy: For advertising agencies and businesses that will benefit from artificial intelligence and digital technologies; They are consultants who will guide and assist them in these processes and integrate artificial intelligence into their advertising strategies.
Resources:
