Augmented Reality and Advertising

Augmented reality is a variant of virtual reality. It allows users to have digital experiences in the real world. Augmented Reality technology is based on work done by Ivan Sutherland in the 1960s. Today, augmented reality, which is embedded in daily life practices, refers to the gathering of digital-based data produced by users in a real-time environment.

Technological developments in the 2000s have been effective in making augmented reality today. Today, many individuals can access augmented reality technology via IOS and Android devices. It is also possible to use a technology that has settled in the lives of individuals in the field of advertising.

The communication activities carried out to present a product or service to consumers by purchasing space and time from the media, and thus promoting and purchasing, are called advertisements. Today, advertising continues to trend from traditional media to digital media. Augmented reality technology can be considered as one of these digital environments.

Augmented reality technology is a tool that can affect target audiences in the field of advertising. It enables the reproduction of real-world experiences in the digital world. It has an important position in the promotion of products by making use of augmented reality technology. This can result in impressive experiences for the advertised products. In this context, customers have the opportunity to experience products and services without making a purchase.

With augmented reality technology, advertisers can also communicate more interactively with their customers. Relationships with customers can be established and motivated to purchase products or services through interactive advertising campaigns. In addition to gaining experience while promoting products, more effective transfers can be made with three-dimensional presentations.

In this context, augmented reality technology is an effective tool that can be used in the field of advertising. By using this technology, brands can realize their communication processes with their customers in a more dialogical way. They can be more motivated to buy. On the other hand, they can establish healthier relationships and bonds with their customers.

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