Advances in artificial intelligence technology continue to occur. These developments undoubtedly have an impact on communication fields, which have an important place in daily life practices. It is possible to produce many types of content using artificial intelligence technology. Artificial intelligence facilitates human life in a wide range from three-dimensional designs to various visuals and texts that cannot be found when searched on the web and have a unique quality.
Communication is a process that enables people to interact with each other. In the communication process, people share their feelings, thoughts, opinions, and behaviors. With this sharing process, they add value to each other's lives. Man is a social being and this need for socialization is realized through communication.
Artificial intelligence can also be examined within the scope of communication activities that meet the socialization needs of people. In the communication process, the messages coded by the source are realized by the decoding of the communication party in the receiver position. This functioning process provides needs satisfaction in individuals by meeting the need for socialization. When considered in terms of coding and decoding, artificial intelligence; facilitates the processes of communication between individuals speaking different languages. It eliminates the necessity of having common codes in the communication process and contributes to the realization of the communication process on a global scale. This situation brings with it cultural interactions. It can also be foreseen that cultural interactions may also cause blurring of local cultures.
In addition, artificial intelligence contributes to the communication processes in the business world. Today, various organizations communicate with customers through artificial intelligence. With these structures called chatbots, efforts are made to meet the wishes, needs, and expectations of the customers.
In addition, artificial intelligence can improve communication processes in the business world. Today, businesses are looking for ways to communicate with customers faster and more efficiently. Automated response systems can provide faster and more accurate responses while easing the burden of customer service workers. This will increase the customer satisfaction of the enterprises and enable them to be more successful. However, the use of such artificial intelligence structures in the business world brings with it forms of relationships devoid of emotions and bonds.
As a result, it is possible to say that artificial intelligence has great potential in communication. The use of artificial intelligence as a helpful, supportive tool; will facilitate communication processes. However, it would be healthier to take the necessary precautions by taking into account the possibility of experiencing some problems in this process.
