In the event organized under the leadership of Istanbul Gelişim University, Public Relations and Social Responsibility Club Consultant Assist. Prof. Emel Tozlu and Lect. Fulya Beteş, Head of Marketing and Advertising Department at Istanbul Gelisim Vocational School, a tour of the İşbank Museum of Turkey was first accompanied by an expert guide. With the proclamation of the Republic, the students, who went on a historical journey, were told about the developments in the banking sector and the steps taken with the development of technology.
At the end of the museum tour, the “Writing and Design in Advertising” Workshop prepared by Lect. Fulya Beteş at the “İşbank Proudly Presents” Poster Exhibition was held with the participation of Marketing and Advertising Department academicians Lect. Atilla Akalın and Lect. Meltem İşler Sevindi.
With the questions prepared within the scope of the workshop, the students tried to find the spelling and design rules in the advertisement they saw in the lesson through the works in the exhibition and tried to see them through the applications.
In the exhibition, which can be considered as a good compilation of the History of Turkish Advertising, the students had the opportunity to see the implementation stages of the advertisement and what happened behind the shooting of a commercial film. In addition, by examining the originals of the works of advertising veterans such as İhap Hulusi Görey and Eli Acıman, they were able to clearly see the transformations that advertising has undergone until today under the influence of technology.
