A New Technology in Advertising and Marketing: Internet of Behaviors (IoB)

The Internet of Behaviors (IOB) is a new technology that emerged with the Internet of Things (IoT) technology associating it with individuals in the physical dimension. The Internet of Things (IoT) is a network technology consisting of interconnected physical objects that collect information, data, and exchange information over the Internet. The Internet of Behaviors (IOB) is a technology that encompasses the collection of data and valuable information about customers' wishes, expectations, and behavior.

Internet of Behaviors (IoB) technology also aims to analyze data accurately and use that analysis to design and sell new products. Therefore, the Internet of Behaviors (IOB) has the potential to become a powerful new marketing and sales tool for many institutions and organizations around the world. For business organizations, the Internet of Behaviors (IoB); provides the opportunity to examine past performances and make various predictions. Internet of Behaviors technology helps to meet the demands of customers using data, information, and behavioral patterns. By interpreting relevant data, this technology provides a much more detailed understanding of human behavior than was previously possible. Thus, many institutions and organizations; can use it for their purposes.

In line with the movies and series opened on Netflix, the relevant digital media platform offers various new series and movies, and these recommendations are provided by the Internet of Things (IoT). Similarly, Uber; uses Internet of Things (IoT) technology to monitor drivers and passengers. Both Netflix and Uber conduct surveys to learn about users' experiences. However, with the Internet of Behaviors (IoB), it becomes possible to learn about the behavior of the driver, the reaction of the passenger, or whether the audience likes a movie or not.

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