For beginner graphic designers, designing a brochure is like taking photos blindfolded. Nothing can be achieved in this case. Although new communication technologies and the internet provide many conveniences today, a flyer is still one of the most effective and best tools to convey an advertising message to customers. One of the best ways to advertise products and services is brochure design. If your first job is to design a flyer and you don't want it to be thrown away, try these tips.
An effective marketing tool: Brochure
First of all, you need to know your target audience well, whether your business is a product or a service. The brochure design should answer a clearly defined question and follow one or more objectives, regardless of how much customers know about your product or service.
An effective headline is needed to make the brochure stand out. The title should be concise as well as short so that it is immediately understood and perceived. You should not forget that the main purpose of the brochure is to sell or promote a service or product. When designing a brochure, make use of design programs. It is not recommended to use software and applications such as Microsoft Word or PowerPoint.
Designed brochures to represent the image of organizations. It is stated that the use of bright colors and contrasting colors should be avoided to attract the attention of the target audience. Using the corporate colors of the institution creates unity. It is often stated that the brochure should have one visual element on each side. The same applies to the content. Never use more than two or three fonts and avoid bold, italicized, or underlined text. In addition to all these, success will be with you when you are organized, planned, and yourself.
Source:
https://cizikci.com/kategori/grafik-tasarimi/
