2020 was a year in which many events took place in the world for different reasons. While there were many events, there were also positive events in 2020. In this year, it turned out to be a year in which different car brands from Nissan to Rolls-Royce realized new designs and new car logos were created.
While new and different logos emerged, all new logos were expressed as 'flat'. The best of the new logos of car brands was claimed to be the logo of the BMW brand.
The redesign and renewal of the BMW brand created differences between the old logo and the new logo. While the metallic emblem in the old logo was transparent, the classic black outer rings were created completely transparent and flat in the newly designed logo. The black outer rings disappeared completely, creating a minimal new look. 3D and lighting effects were also removed. Since the company is located in the German state of Bavaria and this state has blue and white flags, the colors of the logo's circle design remained blue and white.
The clarity and simplicity of the design made it memorable and refreshing for people. The new design also acknowledged the logo's 103-year heritage. The new logo, which is considered one of the best of classic and modern logo designs, is claimed to be highly suitable for both physical and digital applications as it is a transparent design.
Jens Thiemer, senior vice president of customer and brand, stated in a press release that they want to spread more clarity and clarity with the transparent logo of the new logo of the BMW brand.
Source: https://cizikci.com/bmw-yillar-sonra-logosunu-yeniledi/
