American designer Tommy Hilfiger and singer-songwriter Shawn Mendes teamed up to create a collection inspired by "rookie" student pieces. Tommy Hilfiger wants to draw attention to the timeless and cyclical nature of this style, which they returned with the collection they prepared. Noting that it is important to work with cultural pioneers who can bring a different perspective to designs, he states that they worked with Shawn Mendes as a pop culture icon during the collection process. Mendes, on the other hand, states that 90s fashion should be adapted to the new era as comfortable, exciting, bold, and carefree and that the new generation will love this style. Hilfiger and Mendes used trends from the early 90s, focusing on retro silhouettes and cuts; they modernized these trends with sustainable fabrics and innovations. For the Tommy Hilfiger brand, form, and detail matter. For this reason, they used the silhouette of the 90s in the collection he created with Shawn Mendes and gave importance to the details of the clothes. Inner belts, linings, embroideries bearing traces of the trends of the period that give the clothing a specialty, and buttons and buttonholes used in the jackets created with contrasting colors are the main details emphasized in the collection.
Shawn Mendes's emphasis on sustainability made the subject one of the main themes of the collection. Pigment powders 'Recycrom' made from clothing and production residues are used in the collection. While presenting the new generation of creatives, the collection also touches on the sustainability issue, which is a global crisis.
Reference: https://vogue.com.tr/moda-haber/shawn-mendes-90larin-klasiklerinden-bir-koleksiyon-yaratti
