Jimmy Key's 'Key for Life' category products, produced using less water and energy, have emerged as a result of cooperation with 'Tencel', which supports sustainable fiber production. Jimmy Key appeals to stylish women who value comfort and style, lead an urban and modern lifestyle, and have a unique style.
Jimmy Key, which creates timeless pieces with natural fabrics and patterns you can feel comfortable in, uses Lyocell and Modal branded fibers of the TENCEL™ brand, which produces sustainable quality botanical fibers. In particular, Lyocell fibers absorb moisture more effectively than cotton, allowing the skin to breathe throughout the day, also offering more hygienic properties by reducing bacteria formation. At the same time, these fibers can be 100% recycled into nature by dissolving and composting under natural conditions. In this way, it manages to respect the planet.
TENCEL, which produces quality botanical fibers using environmentally friendly and innovative technologies from renewable wood raw materials, and Jimmy Key, which offers a sustainable fashion approach, reflect the respect they have for nature and people in all its collections and processes. They present all the colors of nature by advancing with the understanding of sustainable production, inspired by the Aegean.
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