The fact that Tommy Hilfiger's live broadcast in China was watched by 16 million people and that 1300 products were sold in two minutes is proof of the profitability of this method. Although not as popular as in China yet, start-ups such as Bambuser, which have signed with American NTWRK and Farfetch, have started to serve various fashion brands. In addition to fast fashion brands such as H&M and Adidas, high fashion brands such as Burberry have also started to try the livestream shopping method.
According to the research of Metaverse, the interest in live broadcast shopping is increasing day by day. Metaverse tried this method by holding live broadcast events every Friday throughout May and announced that it has added the livestream shopping feature to its structure from November.
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