The minimalism movement, which is based on a simple but functional and plain line, has opened a space for timeless designs in the fashion industry.
According to the research on consumer behaviors in the fashion industry conducted by the McKinsey consulting firm, 58% of consumers believe that timeless designs have replaced the concept of trend in fashion. 65% of them plan to buy products that they can use for a long time.
Fashion Designer Simay Kislaoglu states that with the pandemic, consumers prefer more economical and personalized products instead of trend products, and timeless designs that replace trendy products that mold societies meet the expectations of consumers. Timeless and personalized designs require a lot of effort in the production process compared to trendy products.
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