The study carried out by the international brand valuation organization Brand Finance was completed and the results of the Turkey's Most Valuable Brands-Turkey 100 study in 2023 were announced.
In the statement made by Muhterem İlgüner, Brand Finance Türkiye Director; He said that the total value of the 100 most valuable brands in Turkey is 15.6 billion dollars and that the value of 16 billion dollars was reached last year.
In the list of institutions with the highest brand value in Turkey, Turkish Airlines ranked first with a brand value of 2 billion dollars, followed by Arçelik with a brand value of 1 billion 500 million dollars, and Vestel in the third place with a brand value of 927 million dollars.
Garanti BBVA is in fourth place with a value of 767 million dollars, rising 3 places compared to the previous year, while İşbank is in fifth place with 736 million dollars, BIM is in sixth place with 589 million dollars, Ziraat Bank is in seventh place with 560 million dollars, Ford Otosan is in eighth place with 543 million dollars. Turkcell was in ninth place with $532 million, while Akbank was in tenth place with $490 million.
As a result of Turkey's Most Valuable Brands-Turkey 100 study, three new brands, Şölen, Ege Profil, and Desa, were included in the list and took their place among the top 100 companies.
In the statement made by İlgüner, it was stated that Turquality efforts should be increased, which will have a significant positive impact on the current account deficit, and that value-added production should be carried out to increase the brand value of companies, and that all private and public parties should act in harmony for export.
For detailed news:
https://www.bloomberght.com/turkiye-nin-en-degerli-markalari-belli-oldu-2332972
